Transforming Online Visibility Through Strategic SEO
Overview
A leading manufacturer and supplier of power-related industrial products approached Ecommservices India with a strong offline reputation but minimal digital presence. Their website lacked organic traffic, search visibility, and online engagement.
Our objective:
✔ Increase organic traffic
✔ Improve keyword rankings
✔ Strengthen domain authority
✔ Generate qualified leads through search
Challenges
Low search visibility and traffic
Poor on-page structure and keyword optimization
Minimal product page content and metadata
Weak domain authority and backlink profile
No blog or content strategy
Technical SEO issues (broken links, crawl errors, etc.)
Our Strategy
1. SEO Audit & Website Optimization
Identified and fixed crawl errors, redirects, and broken links
Improved page speed and mobile responsiveness
Updated sitemap and robots.txt for better indexing
2. Keyword Research & Mapping
Mapped targeted keywords across high-converting pages
Focused on industry-specific and long-tail keywords
3. On-Page SEO Implementation
Optimized metadata, headings, alt text, and URLs
Revamped product and service content
Added internal links and structured data
4. Technical SEO Enhancements
Enhanced Core Web Vitals metrics
Secured site with SSL and canonical tags
Removed duplicate content and improved breadcrumb navigation
5. Content Marketing & Blogging
Developed a monthly blog schedule
Published high-quality, keyword-rich content
Focused on industry insights, product use-cases, and how-to guides
6. Off-Page SEO & Link Building
Built high-authority backlinks via guest posts and industry directories
Created citations and social profiles for brand signals
7. Local SEO Optimization
Claimed and optimized Google My Business listing
Targeted regional keywords and local citations
Results (6-Month Timeline)
✅ Organic Traffic: +225%
✅ Top 10 Keyword Rankings: 8 → 37+
✅ Domain Authority: 14 → 28
✅ Bounce Rate: Reduced by 35%
✅ Inquiries from Search: Tripled
Keyword Performance Highlights
| Keyword | Before | After |
|---|---|---|
| Power supply modules | Not Ranked | Page 1 |
| Custom power converters | Not Ranked | Page 1 |
| Industrial power systems | Page 6 | Page 1 |
| Modular power design | Not Ranked | Page 2 |
Rankings tracked in US market.
Client Feedback
“The SEO team at Ecommservices India helped us become more visible to the right audience. We now receive high-quality leads from organic search. The improvement in performance has been excellent.”
— Client (Name Confidential)
Conclusion
This project highlights the impact of a tailored SEO approach in a technical B2B niche. With a strategic mix of on-page, off-page, technical, and content-focused SEO, we turned a low-visibility site into a high-performing lead generator.
Need similar results? Let Ecommservices India help you grow your digital footprint.
Contact Us Today
